Quiz Study Topics

Please review the following topics for our quiz next Wednesday, May 6.

Glossary Terms

Structural Packaging Terminology (see earlier handout)

  • Bleed area
  • Construction Line
  • Corner
  • Crop marks
  • Die line
  • Edge
  • Face
  • Glue tab
  • Lid
  • Lid hinge
  • Lid tab
  • Mountain Fold
  • Net
  • Radius
  • Registration marks
  • Valley Fold

Textbook Terminology

  • ROI (pp.28)
  • Differentiation (pp. 16, 34)
  • Wow Factor (pp. 60)
  • Parity (pp. 70)
  • Packaging Process (pp. 78)
    • Discovery
    • Creation
    • Refinement
    • Implementation
    • Production
  • Qualities associated with different packaging (pp. 114-119)
    • Plastic bottle/container
    • Glass bottle/jar
    • Tin can
    • Beverage can
    • Aerosol can (note mislabeled text on pp. 116)
    • Paperboard
    • Corrugated Cardboard box/carton
    • Specialty carton
    • Bag
    • Blister pack
    • Clamshell
    • Wrappers

Sample short essay questions

  • How did Napoleon’s Army impact the history of packaging design? (pp.12)
  • How does Coca Cola’s brand depend on packaging design?
  • What are some of the most important ethical considerations for packaging design?
  • What is a target persona and why is it important to begin a design project by developing one?

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